Browsing School of Business and Economics by Author "AILA, Fredrick Onyango"
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Effect of Consumer Attitudes, Consumer Characteristics and Biosecurity Principles on Consumer Preferences for Indigenous Chickens in Kisumu City, Kenya
AILA, Fredrick Onyango (Maseno University, 2014)Consumer attitudes literature shows plausible but mixed relationships between attitudes and preferences. Prior studies show mixed relationships between consumer characteristics and consumer preferences. Kisumu City is ...