Browsing School of Business and Economics by Author "Njue, Michael Murimi"
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Determinants of revenue management practices and their Effects on the financial performance of star-rated Hotels in Kenya
Njue, Michael Murimi (Maseno University, 2022)Revenue management (RM) has garnered huge attention in management science research. Past RM researches have hypothetical and methodological inadequacies, such as few variables of the study, errors in measurements, and the ...