Browsing School of Arts and Social Sciences by Author "OTIENO, Elizabeth Ockeyoh"
Now showing items 1-1 of 1
-
Moderating Effect of Social Media Use on Guests‟ Post Purchase Evaluation and Guests‟ Loyalty in Four and Five Star Hotels In Kenya
OTIENO, Elizabeth Ockeyoh (Maseno University, 2020)The use of social media has reshaped the way tourism related information is distributed and the way people plan for and consume travel. Despite the contribution of social media to the hotel business, the extent of its use ...