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    Effect of customer loyalty programs on performance of Nakumatt supermarket in Western region in Kenya 

    CHANYA, Priscilla Maisiba (Maseno University, 2017)
    Kenya’s worth of retail industry has reached 1.8 trillion with increase in 13% of consumer spending in the industry. However, in spite of being Kenya’s biggest retail chain, Nakumatt supermarket is currently facing ...

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    AuthorCHANYA, Priscilla Maisiba (1)Subject
    Business Administration (1)
    ... View MoreDate Issued2017 (1)Has File(s)
    No (1)

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