Browsing by Author "OGALO, Willis Otieno"
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Effect of Forward Vertical Integration and Retail Strategy Implementation on Execution Excellence in Equator Bottlers Company Owned Kiosks, Kisumu, Kenya
OGALO, Willis Otieno (Maseno University, 2014)Advantages of forward vertical integration to businesses notwithstanding, its benefits in relation to execution excellence accruable to company owned retailing businesses were not recognized. Retail strategy implementation, ...