Browsing by Author "Magonya Lilian, Pamela Oloo"
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What Gets Mapped onto What in the Sex is a Football Game Metaphore in Kenyan HIV/AIDS Campaign Poster
Magonya Lilian, Pamela Oloo (Universidad de Maseno (Kenya), 2015)Susan Sontag, the prolific author of AIDS and its metaphors subscribes to thesis that ailments such as HIV/AIDS, cancer, syphilis and tuberculosis are rich in conceptual metaphors by which they live by. In fact, conceptual ...