Browsing by Author "Hans De Steur, Walter Odongo, Xavier Gellynck"
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Applying the food technology neophobia scale in a developing country context. A case-study on processed matooke (cooking banana) flour in Central Uganda
(Academic Press, 2016-01-01)The success of new food technologies largely depends on consumers' behavioral responses to the innovation. In Eastern Africa, and Uganda in particular, a technology to process matooke into flour has been introduced with ...