Browsing by Author "CHEPNGETICH, Beatrice"

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Assessment of Customer Experience and Its Relative Effects On Customer Emotions and Purchase Behavioural Intentions in Four & Five Star Hotels in Kenya

CHEPNGETICH, Beatrice (Maseno University, 2020)

Growth and survival of hotel industry depends on its ability to manage and create memorable experiences which are still among major challenges in the industry. Whilst realizing the gap between what customers desire from ...