Browsing by Author "Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila, Kenya Maseno"
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Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry
(2019-07-31)Consumers experience a broad range of emotions, both simultaneously and successively while interacting with service providers. The role and effect of emotion are drawing greater attention from marketing intellectuals in ...