Browsing by Author "BETT, Cheruto Dorcas"
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The Effect of Corporate Branding Dimensions on Consumer Satisfaction in the Banking Industry A Case of Standard Chartered Bank Branches in Western Kenya
BETT, Cheruto Dorcas (Maseno University, 2015)The Kenyan banking sector continued to record impressive growth between 2007 and 2011, with the overall profitability rising by 30%. However, the economic survey of 20 13 indicate that the financial sector grew slower ...