Maseno University Repository

Browsing by Author "Abong’o, Beatrice E"

Browsing by Author "Abong’o, Beatrice E"

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  • Odondo, , Alphonce J; Aliata, Victor L; Aila, Fredrick O; Ojera, Patrick B; Abong’o, Beatrice E; Odera, Odhiambo (African Field Epidemiology Network, 2012)
    This paper examines the nature and influence of the relationship between the bank's promotional strategies and its performance and seeks to determine the importance of promotional strategies in explaining the bank's ...

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