Browsing by Author "AWINO, Beatrice Akoth"
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Association of Marketing Strategies with Performance of Radio Broadcasting Firms Based in Kisumu County, Kenya
AWINO, Beatrice Akoth (Maseno University, 2015)Marketing strategies literature show cost leadership, differentiation and focus strategies as important drivers of performance and competitive advantage among firms. However, there is no literature about radio broadcasting ... -
Effect of Service Quality Management on The Relationship Between Market Challenger Strategies and Performance of Vernacular Radio Broadcasting Firms in Western Kenya.
AWINO, Beatrice Akoth (Maseno University, 2018)Globally, Kenya inclusive evidence shows that Radio remains crucial in the advertising market and development of democracy. Despite this, evidence shows that these firms face challenges in their performance in terms of ...