Browsing by Author "ARVINLUCY, A. Onditi"
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Analysis of the Effect of Customer Personality On Determinants of Customer Loyalty in the Banking Sector: A Survey of Banks in Homabay County, Kenya.
ARVINLUCY, A. Onditi (Maseno University, 2013)Marketing management research has advocated for the establishment of determinants of customerloyaltyto improve customer retention and organization performance. Despite consumer behavior theory emphasizing the importance ...