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Now showing items 3566-3585 of 5636
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Media Exposure and Awareness Creation: Examination of a Vernacular Radio Health Programme on Type 2 Diabetes
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2023-04-30)Communication research has established a cause-effect relationship between amount of media exposure and audience awareness about issues in the society. Against this, different media programmes have been rolled out in an ... -
The Media, Ethnicity and Regional Development in the Lake Victoria Basin
(J Mass Commun Journalism, 2012)This article discusses how the mass media has been able to assist national and regional development. The concepts of media, ethnicity, and regional development are discussed as critical elements that influence regional ... -
The Media, Terrorism and Political Mobilization of Muslims in Kenya
(2011)Muslims constitute just about 10% of Kenya’s population and their perceived marginalization in the country’s politics since the colonial period has often led them to retreat from the political scene. However, the ... -
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)Performance of micro-enterprises has been linked to entrepreneurial orientation (EO). However, this cannot be viewed in a direct perspective as suggested in past studies because this direct link accounts for a small ... -
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)Performance of micro-enterprises has been linked to entrepreneurial orientation (EO). However, this cannot be viewed in a direct perspective as suggested in past studies because this direct link accounts for a small ... -
Mediating Role of Career Self-Efficacy Belief in The Self-Esteem and Career Choice Behavior Relationship Among Secondary School Students in Migori Sub County, Kenya
(Maseno University, 2017)Students’ levels of decisiveness in career choices have generally been an issue of concern to many education stakeholders. Studies show that 63% of students who joined public universities in Kenya, through Kenya Universities ... -
Mediating role of financial leverage level on the effect of firm size on financial performance of sugar firms in Western Kenya
(Maseno University, 2018)Kenyan sugar industry, an agricultural sub-sector, contributes 15% of the agricultural GDP and 7.5% of the national GDP. 14 out of the 15 sugar firms are located in the Western region of Kenya, of which 6 are state owned. ... -
MEDIATING ROLE OF MANAGEMENT PRACTICES IN THE RELATIONSHIP BETWEEN FINANCIAL MOTIVATION AND POVERTY AMONG MICRO ENTERPRISE OWNERS IN HOMA-BAY SUB-COUNTY, KENYA.
(2016-12-12)The purpose of this study was to investigate the mediating role of Management Practices in the relationship between Financial Motivation and Poverty among Micro Enterprise Owners (MEOs) in Homa-Bay Sub County, Kenya. ... -
Mediating Role of Management Practices in the Relationship Between Financial Motivation and Poverty of Micro Enterprise Owners in Homa-Bay Sub-County, Kenya
(Maseno University, 2017)The average level of poverty in Kenya is 52% while the level of poverty in Homa-Bay County stands at 77.49%. Studies reveal that three out of five micro-enterprises (MEs) in Kenya fail within the first one year of ... -
Mediating Role of Route Characteristics on Effect of Low-Cost Carriers on the Airline Market in Kenya
(Scientific Research Publishing, 2016)Studies show that low-cost carriers have gained 15.2% market shares while enplanement had increased by 38% following their emergence. Whereas frequency is directly influenced by airlines’ key factor such as turn-time, it, ... -
MEDIATION EFFECT OF SYSTEM SUCCESS FEATURES ON OPEN SOURCE ERP ADOPTION-USE AND ORGANISATIONAL PERFORMANCE
(Global Scientific Journals, 2019)Organisations are shifting their attention towards flexibility, savings and efficiency in order to win or to survive in the market. The emergence of open source ERP for financial institutions can be viewed as one of the ... -
Mediation Role of Revenue Management Practices on the Linkage between Hotel Determinants and Financial Performance of Hotels in Kenya
(Scientific Research Publishing, 2021)The study aimed at investigating the mediation role of revenue management (RM) practices on the linkage between the internal and external hotel determinants and the financial performance of hotels in Kenya. The study used ... -
Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry
(2019-07-31)Consumers experience a broad range of emotions, both simultaneously and successively while interacting with service providers. The role and effect of emotion are drawing greater attention from marketing intellectuals in ... -
Medical terminology: A programmed text 7th edition: By GL Smith, PE Davis and JT Dennerll. P 500. Delmar, New York. 1995.£ 28.50 ISBN 0‐8273‐6304‐4
(Headington Hill Hall, 1996-01-01)NMR has become one of the most powerful biophysical techniques with a wide range of applications, and yet many regard it as being difficult to understand. This attitude is not confined to undergraduates, although they ... -
Medicinal plants of Kakamega forests and their consistency applications: Opportunities and Challenges to-date
(J. Pharm. Biol. Sci, 2018)Biodiversity is fundamental and foundation to offering plant germplasmfor scientific investigations in the provision of useful biodata and biomedical data, both to benefit the flora and fauna. Studies were undertaken in ... -
Medicinal plants used in the treatment of fungal and bacterial infections in and around Queen Elizabeth Biosphere Reserve, western Uganda
(Blackwell Publishing Ltd, 2008-06-01)In Uganda, bacterial and fungal infections are prevalent especially, the sexually transmitted diseases including HIV/AIDS. Because of low socio-economic empowerment, traditional beliefs and cultural barriers, the ... -
Medicinal Properties and Active Constituents of Dracocephalum kotschyi and Its Significance in Iran: A Systematic Review
(Hindawi, 2019)Objectives. Dracocephalum has over 60 species and is found mainly in the temperate regions of Asia and Europe. One of these species, i.e., Dracocephalum kotschyi Boiss, is known to have a number of medicinal properties and ... -
Melissopalynological determination of the Pollen density, Botanical origin and Ogiek Honey types in Eastern Mau Forest, Kenya
(International Journal of Advances in Scientific Research and Engineering (ijasre), 2019)The current international market demands for the set up of honey quality control protocols according to the botanical origin based on pollen content. The objective of the present study was to determine the pollen density, ...