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EFFECTIVENESS OF MARKETING STRATEGIES ON ENHANCING CULTURAL TOURISM: A CASE STUDY ON TABAKA SOAPSTONE CARVINGS IN KISII REGION, KENYA
(EPRA International Journal of Multidisciplinary Research (IJMR), 2020)
Cultural Tourism is a growing phenomenon around the world. In Kenya, cultural tourism represents an important part of the
tourism sector and largely depends on cultural heritage assets such as traditions, artifacts, and ...