Browsing Department of Business Administration by Subject "Market, Challenger strategies, Performance, Competition, Kenya"
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EFFECTS OF MARKET CHALLENGER STRATEGIES ON PERFORMANCE OF VERNACULAR RADIO BROADCASTING FIRMS IN WESTERN KENYA
(ijecm, 2018-09-09)In Kenya, Radio broadcasting firms have played positive roles in the development of democracy. In 2015 51% of Kenyans listened to radio as their main source of entertainment, beating any other medium. However, there has ...