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Now showing items 21-30 of 84
Strategic challenges facing the growth of small and medium enterprises in Kitengela township, Kenya.
(Maseno University, 2018)
In Kenya, the Small Medium Enterprises (SMEs) account for 50% of the country’s GDP and have employed 80% of the country’s work force. SME is a very important sector for the Kenyan economy because it plays a very significant ...
Effect of resource utilization on performance of Homa bay county government, Kenya
(Maseno University, 2017)
County governments as second level Government should play a vital role in the development of the economy through efficient utilization of resources and better performance. Resources are key factors of production and ...
Effectiveness of personal selling strategies in the banking industry in Kisumu county, Kenya
(Maseno University, 2017)
According to World Bank 2015 report, banking industry contributes enormously to socioeconomic developments of regions and countries. Banks employ, finance and contribute to GDP. However, Economic Survey 2015 reports customer ...
Analysis of team building effectiveness as a performance Strategy in the telecommunications industry in Kenya
(Maseno University, 2017)
For many years, team building has been used by organizations to enhance the moral of employees in different fields. Proponents of this strategy argued that it is ideal in addressing interpersonal problem in the workplace ...
Analysis of enterprise resource planning implementation factors in procurement performance: a case of Gusii water and sanitation company Kisii, Kenya
(Maseno University, 2017)
Most service companies consider Procurement function to be core to most organizational performance. Gusii Water and Sanitation Company (GWSCO) is one such company that has invested on its procurement function in order to ...
Impact of strategic planning practices on the challenges faced by micro small and medium enterprises (msme’s) in Kitengela, Kajiado county, Kenya
(Maseno University, 2018)
The purpose of the study is to investigate if strategic planning practices can help solve the challenges among MSME’s; Strategic planning is known to help entrepreneurs make decisions and get organized in order to remain ...
Influence of youth enterprise development fund activities on financial performance of youth - led enterprises in Kisumu town east constituency Kisumu county
(Maseno University, 2018)
The need for Youth Economic Empowerment across the globe has attracted increasing interest from policy makers and even Governments. Youth Enterprise Development Fund in Kenya was established in the year 2006. Youths ...
Influence of on-the-job training and development in strategy implementation at University of Nairobi enterprises and services limited
(Maseno University, 2017)
On the job training and development improves the skills and knowledge of an organization’s workforce to implement Strategy. Existing studies have singled out employee skill as one of the constraints of strategy implementation. ...
Effect of relationship marketing on customer loyalty to brand choice: a survey of supermarkets in kisumu city
(2018)
Organizations entirely rely on a proportion of core customers for profitability and financial survival. Essential and deliberate marketing practices like quality products, quality of services, as well as appropriate product ...
The retail service quality scale and customer loyalty: a case of selected supermarkets in Kisumu city, Kenya
(Maseno University, 2018)
In Kenya, the supermarket sector has experienced tremendous growth in the last decade due to changing supermarket customer tastes and preferences. This has posed tight competition among the supermarkets as well as from the ...