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Effects of marketing strategies on performance of Commercial Banks: a case of Kisumu city, Kenya.
(Maseno University, 2019)
Banks have experienced a remarkable decline in their market shares and in profit margins. This study seeks to find out how such marketing strategies have affected banks performance. It was guided by the following objectives; ...
Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Customers of Listed Commercial Banks in Nairobi City, Kenya
(Maseno University, 2017)
Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, commercial banks in Kenya are yet to attain required customer satisfaction levels. ...
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)
Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ...
Effect of Strategic Change and Firm Characteristics on Performance of Firms In the Alcohol Industry, Kenya
(2017)
Strategic change is global-wide and impacts on the content of strategy. The relationship between strategic change and performance reveals an equivocal findings suggesting that the relationship may be affected by factors ...
Effect of change management on financial performance of south Nyanza sugar company limited, Kenya
(Maseno University, 2018)
According to Auditor General’s report of 2017, Sony Sugar company has continued to register dismal financial performance in the recent years with company audited books revealing a loss of ksh.1.02 billions and oustanding ...
Moderating effects of service failure and customer communication on the relationship between service quality and customer satisfaction among mobile phone firms in Kenya
(Maseno University, 2016)
Worldwide, Telecommunication Industry revenue has reached 2.1 trillion dollars in 2013 and is expected to grow by 3.4% by 2014. In Kenya, the mobile phone sector is growing at 80.5% adoption rate and contributed 12% GDP ...
Influence of investment appraisal and diversification on portfolio selection in the soft drink industry in Western Kenya.
(Maseno University, 2015)
Economic reports reveal that Western Kenya has 16% poverty depth due to unemployment; sectoral reports reveal that 71% of employment opportunities are created in the informal sector and a long distribution system. Distribution ...
The role of strategic fit on performance of public universities in Western Kenya
(Maseno University, 2015)
According to the Human Capital Report 2015, Kenya’s overall human capital index was 57.54, indicating that public universities contribute to economic success. However, Kenya Audit Report 2012/2013 indicated public universities ...
Effect of organizational factors on strategic plan implementation: a study of Safaricom company limited
(Maseno University, 2016)
Strategic Plan Implementation (SPI) refers to the process of developing an organization-wide strategy that can be executed over the course of a long period of time; usually between one and five years and uses factors such ...
Effect of motivational factors on employee retention: A case of Kenya Airways limited
(Maseno University, 2016)
Business environment has become very competitive due to advances in technology, increased globalization, and changing customer expectation, among others. Retention of key employees remains key remedy in ensuring competitive ...