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Effect of change management on financial performance of south Nyanza sugar company limited, Kenya
(Maseno University, 2018)
According to Auditor General’s report of 2017, Sony Sugar company has continued to register dismal financial performance in the recent years with company audited books revealing a loss of ksh.1.02 billions and oustanding ...
Strategic challenges in agency banking growth among cooperative bank of Kenya agency, in Kitengela township, Kajiado county, Kenya
(Maseno University, 2018)
The banking operating environment has been characterized by stiff competition among the banking industry players and other key players offering close products such as soft loans and easy money transfers via mobile banking. ...
Strategic challenges facing the growth of small and medium enterprises in Kitengela township, Kenya.
(Maseno University, 2018)
In Kenya, the Small Medium Enterprises (SMEs) account for 50% of the country’s GDP and have employed 80% of the country’s work force. SME is a very important sector for the Kenyan economy because it plays a very significant ...
Impact of strategic planning practices on the challenges faced by micro small and medium enterprises (msme’s) in Kitengela, Kajiado county, Kenya
(Maseno University, 2018)
The purpose of the study is to investigate if strategic planning practices can help solve the challenges among MSME’s; Strategic planning is known to help entrepreneurs make decisions and get organized in order to remain ...
Influence of youth enterprise development fund activities on financial performance of youth - led enterprises in Kisumu town east constituency Kisumu county
(Maseno University, 2018)
The need for Youth Economic Empowerment across the globe has attracted increasing interest from policy makers and even Governments. Youth Enterprise Development Fund in Kenya was established in the year 2006. Youths ...
Effect of relationship marketing on customer loyalty to brand choice: a survey of supermarkets in kisumu city
(2018)
Organizations entirely rely on a proportion of core customers for profitability and financial survival. Essential and deliberate marketing practices like quality products, quality of services, as well as appropriate product ...
The retail service quality scale and customer loyalty: a case of selected supermarkets in Kisumu city, Kenya
(Maseno University, 2018)
In Kenya, the supermarket sector has experienced tremendous growth in the last decade due to changing supermarket customer tastes and preferences. This has posed tight competition among the supermarkets as well as from the ...
Effects of marketing communication strategies on organizational performance of beauty product firms in Kisumu
(Maseno University, 2018)
The marketing industry today is facing a massive challenge. The old traditional media channels used to market products and services and persuade customers is losing its momentum and effectiveness due to changing customer ...
Relationship between currency spread determinants and financial performance of foreign exchange Bureaus in Kenya
(Maseno University, 2018)
The major problem facing forex bureaus is a performance drop trend which has fallen to just 77 in 2017 from 80 in 2015 according to the report on financial sectors. Forex bureaus recorded an 80% drop in their total earnings ...
Effect of strategic leadership on corporate social performance in public universities in Western Kenya region
(Maseno University, 2018)
Strategic leadership continues to gain prominence in organization’s management within unpredictable operating environment of the 21st century. Today, Corporate Social Performance (CSP) which is also allied to organizations ...