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Effects of marketing strategies on performance of Commercial Banks: a case of Kisumu city, Kenya.
(Maseno University, 2019)
Banks have experienced a remarkable decline in their market shares and in profit margins. This study seeks to find out how such marketing strategies have affected banks performance. It was guided by the following objectives; ...
Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Customers of Listed Commercial Banks in Nairobi City, Kenya
(Maseno University, 2017)
Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, commercial banks in Kenya are yet to attain required customer satisfaction levels. ...
Effect of Corporate Rebranding Strategy Process On the Non- Financial Performance of Kenya Power Limited
(Maseno University, 2017)
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)
Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ...
Determinants of financial distress and their influence on performance of savings and credit cooperative societies in Migori county, Kenya
(Maseno University, 2015)
Savings and Credit Cooperative Society (SACCO) refers to an autonomous association of persons, united voluntarily to meet their common economic, social and cultural needs and aspirations through jointly owned and democratically ...
Effect of Electronic Payment Mechanisms On Revenue Performance: A Case of Kisumu County Government, Kenya
(Maseno University, 2019)
ABSTRACT
Globally,realization of revenue targets in counties is core to meeting their financial
responsibilities which will lead to recognition of their directive to offer valuable and well-timed
services to the ...
Effect of Strategic Change and Firm Characteristics on Performance of Firms In the Alcohol Industry, Kenya
(2017)
Strategic change is global-wide and impacts on the content of strategy. The relationship between strategic change and performance reveals an equivocal findings suggesting that the relationship may be affected by factors ...
Real effective exchange rate volatility and its impact on selected macroeconomic performance Indicators in Kenya
(Maseno University, 2018)
ABSTRACT
A country’s extent of real effective exchange rate (REER) volatility serves as a measure of its international competitiveness. Kenya has often witnessed fluctuations in foreign exchange market. Kenya’s economic ...
Effect of budget deficit financing mechanisms on economic growth in Kenya
(Maseno University, 2018)
Economic growth is an increase of a country’s output of goods and services commonly financed by internal and external sources some of which comprise public borrowings. The trend in both domestic and external borrowing by ...
An empirical analysis of the contribution of indirect tax on economic growth in Kenya
(Maseno University, 2016)
The role of indirect tax is high in developing countries because of poor tax administration to collect direct taxes, lower per capita incomes and evasion possibilities. The level of revenue from indirect taxes in Kenya has ...