Search
Now showing items 1-10 of 81
Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Customers of Listed Commercial Banks in Nairobi City, Kenya
(Maseno University, 2017)
Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, commercial banks in Kenya are yet to attain required customer satisfaction levels. ...
Effect of Corporate Rebranding Strategy Process On the Non- Financial Performance of Kenya Power Limited
(Maseno University, 2017)
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)
Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ...
Effect of Strategic Change and Firm Characteristics on Performance of Firms In the Alcohol Industry, Kenya
(2017)
Strategic change is global-wide and impacts on the content of strategy. The relationship between strategic change and performance reveals an equivocal findings suggesting that the relationship may be affected by factors ...
Effectiveness of strategic control among commercial Banks in Kisumu city, Kenya
(Maseno University, 2017)
According World Bank report banking industry contributes enormously to socio -economic developments of regions and countries. Banks employ, finance and contribute to GDP. However, a report by Central Bank of Kenya indicates ...
Influence of lending practices on investment performance of commercial banks in Kisumu city, Kenya
(Maseno University, 2017)
Globally, lending practices are central to the realization of critical banking objectives with investment performance being the baseline yardstick for the sector. Prior to 2015, Kenya’s banking sector was vibrant and highly ...
Factors determining choice of a banking service provider by small scale businesses in Homa bay town, Kenya
(Maseno University, 2017)
The business environment is complex and dynamic in nature. In Kenya, this characterized by stiff competition among the players, and banking industry is not exceptional. To address the competition attributed to long queues ...
Effect of micro- credit financing on the growth of women based enterprises in Kisumu county
(Maseno University, 2017)
Micro-credit financing is the provision of small loans through Micro- Finance Institutions to, people who operate Small and Medium Enterprises; of which women based enterprises is part, in order to achieve sustained and ...
Implementation and effect of integrated financial management information system on public financial management in Kisumu county, Kenya
(Maseno University, 2017)
Integrated Financial Management Information systems (IFMIS) is believed to enhance Public Sector financial management by providing real-time information used in decision making by managers. However, while other studies ...
Effect of strategic logistics practices on performance of Kibos sugar company, Kisumu, Kenya
(Maseno University, 2017)
Sugar processing industries have in the recent past suffered continuous losses arising from mainly operational challenges attributed to poor planning of logistics management practices. Sugar is an important commodity though ...