Browsing Department of Communication and media technology by Title
Now showing items 15-34 of 36
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Important pillars in delivery of mass campaign messages to a target audience through earned media
(Maseno University, 2022)Over the years, the remits of different theoretical and policy discourses on media issues have dealt with how conventional forms of mass media are a crucial ingredient for effective media campaigns. They have marked and ... -
Influence of radio on women voters’ political knowledge on the 2013 Kenyan general election
(Acta Universitatis Danubius. Communicatio, 2020)Prior research reveals a positive correlation between citizens’ radio exposure and political knowledge in Africa. However, little is known about the connection between women voters’ radio exposure and political knowledge ... -
An Introduction to Communication, Nairobi, Kenya
(International Journal of Communication, 2017)because it comes at a time when communication scholars from the global South are increasingly challenging the dominance of Western modernity in communication and media studies. Many scholars have decried the U.S.–UK ... -
Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020-10-05)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the most ... -
Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020-10-05)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the most ... -
Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the ... -
Male Circumcision Interpersonal Messages and Uptake of Voluntary Medical Male Circumcision (VMMC) among Married Men in Teso South Sub County, Kenya: A Qualitative Study Using
(The International Journal of Humanities and Social Studies, 2018)Voluntary Medical Male circumcision (VMMC) reduces risk of heterosexually acquired HIV. Kenya adopted VMMC as an HIV intervention in 2008 and has been making remarkable progress towards achieving its male circumcision ... -
Media Exposure and Awareness Creation: Examination of a Vernacular Radio Health Programme on Type 2 Diabetes
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2023-04-30)Communication research has established a cause-effect relationship between amount of media exposure and audience awareness about issues in the society. Against this, different media programmes have been rolled out in an ... -
The Media, Ethnicity and Regional Development in the Lake Victoria Basin
(J Mass Commun Journalism, 2012)This article discusses how the mass media has been able to assist national and regional development. The concepts of media, ethnicity, and regional development are discussed as critical elements that influence regional ... -
Nexus between women voters’ radio exposure and grassroots electoral participation under the new devolved political dispensation in Kenya
(Некоммерческое партнерство Национальная ассоциация масс-медиа исследователей, 2020)This article examines the nexus between women voters’ radio exposure and participation in the 2013 Kenyan general election in Kakamega County located in the western part of the country. This research grounded in political ... -
Radio Exposure and Drivers of Electoral Participation among Women Voters under the New Devolved Political Structure in Kenya
(Romanian Journal of Communication and Public Relations, 2021)Radio dominates the news media ecosystem in Kenya. However, little is known about the relationship between radio exposure and drivers of electoral participation in Kenya. This research thus examines the correlation between ... -
Regulation of Media Content in Kenya: In Search of a Paradigm in the Era of Convergence
(Saudi Journal of Humanities and Social Sciences, 2017-07)With advancement in information and communications technology, there has been convergence of various communication channels into few distribution platforms or same media organizations owning several media channels. Media ... -
Regulation of Media Content in Kenya: In Search of a Paradigm in the Era of Convergence
(Scholars Middle East Publishers, 2017)With advancement in information and communications technology, there has been convergence of various communication channels into few distribution platforms or same media organizations owning several media channels. Media ... -
Role Of Dholuo FM Radio Programmes In Flood Warning In West Nyakach Division, Kenya
(International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017)Flooding is an uncertain phenomenon thus advance warning, evacuation and flood control are effective and sustainable methods of reducing the devastation caused by floods. Raising awareness and preparing the population ... -
Role Of Dholuo FM Radio Programmes In Flood Warning In West Nyakach Division, Kenya
(International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017)Flooding is an uncertain phenomenon thus advance warning, evacuation and flood control are effective and sustainable methods of reducing the devastation caused by floods. Raising awareness and preparing the population ... -
THE ROLE OF ICT ON ORGANIZATIONAL COMMUNICATION IN THE KENYAN BANKING SECTOR: A CASE STUDY OF EQUITY BANK
(School of Journalism and Mass Communication, 2009-10)Organizational communication in is a relatively new field of research, particularly within the banking sector. Therefore, the purpose of this research was to investigate the role of ICTs in organizational communication ... -
The role of ICT on organizational communication in the Kenyan Banking Sector: a case study of Equity Bank
(University of Nairobi, Kenya, 2009)Organizational communication in is a relatively new field of research, particularly within the banking sector. Therefore, the purpose of this research was to investigate the role of lCTs in organizational communication of ... -
The Role of ICT on Organizational Communication in the Kenyan Banking Sector: A Case Study of Equity Bank
(University of Nairobi, Kenya, 2009)Organizational communication in is a relatively new field of research, particularly within the banking sector. Therefore, the purpose of this research was to investigate the role of lCTs in organizational communication of ... -
The Significance of Livelihood Support Projects to Health Communication Strategies in Resource-deprived Settings: A Look at the Medical Male Circumcision Programme in Siaya County, Kenya
(Research on Humanities and Social Sciences, 2020)Behaviour change communicators and health experts often assume that individual beliefs and perceptions hold the key to explaining health behaviours, thereby ignoring the extraneous constraints that obtain in the ...