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Gaps in guests' and managers' perceptions of the marketing strategies of four and five star hotels in Kenya
(Research Gate, 2016)
This study assessed guests’ and managers’ perceptions of the extent to which
the marketing strategies of four and five star hotels in Kenya addressed the
factors which influence the guests’ purchase decisions. The research ...
Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
(Routledge, 2017)
This study sought to develop a marketing model that can enhance
the competitiveness of four- and five-star hotels in Kenya. The main
factors generating guests’ expectations and delight were investigated after focusing ...