Browsing Department of ECOHIM by Subject "Social media, post purchase evaluation, guest loyalty, hotel industry, mediating"
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Effect of Social Media Use on Guests’ Post Purchase Evaluation and Loyalty in Four and Five Star Hotels Kenya: Quantitative Approach
(Masaimara university resipototry, 2019)Abstract: Demand for quality hotel service has led to adoption of information and communication technologies. Lately, online social media has revolutionized communication, post purchase evaluation and the marketing of ...