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Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya.
(Maseno University, 2017)
Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ...
An evaluation of moderators’ performance and perceptions on coverage of issues in 2013 presidential debate in Kenya by Citizen Television
(Maseno University, 2017)
This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential ...
Residents association as a livelihood strategy in Obunga informal settlement Kisumu city, Kenya
(Maseno University, 2017)
Globally, the role of resident associations (RAs) as a social organization to uplift community services, community empowerment and cooperation are recognized. In Kenya, contributions of RAs in provision of services such ...
Socio-cultural factors affecting women participation in elective leadership positions in Homabay county, Kenya
(Maseno University, 2017)
ABSTRACT
Globally, studies have shown that women’s participation in elective leadership positions is low. In Kenya, the Constitution of Kenya of 2010 provides for equal opportunities for both men and women in elective ...
The influence of women’s formal employment on changing gender roles in Kenya reinsurance (Kenya re) estate Kisumu county
(Maseno University, 2017)
ABSTRACT
The present lifestyle calls for both gender in a household to work in order to lessen the burden of high cost of living. In Africa, massive increase of women in labour force has led to the neglect of unpaid ...
A lexico – semantic analysis of selected obituaries in the daily nation newspaper
(Maseno University, 2017)
Death has been argued to be a “fear-based taboo” in which different fears co-exist namely; fear of the loss of loved ones, fear of corruption of the body, fear of evil spirits and fear of what comes with death. Man has ...
Influence of constituency development fund on access, equity and quality of secondary education in public schools in Kisumu County, Kenya
(2017)
Fund (CDF) in order to promote access, equity and enhance quality of education in secondary schools. Countries all over the world use devolved funding to finance education in terms of construction of schools, paying school ...
Beyond the tirade: the portrayal of Kenya’s historical process in Miguna Miguna’s autobiographical works
(Maseno University, 2017)
Literature and history represent the morphing of social, political and cultural realities. The two employ similar techniques so that in a subtle sense literature is really an artistic reflection of history. The historical ...
The origin and controversy in the teachings of the local believers Church in Kenya
(Maseno University, 2017)
The Local Believers Church hereinafter LBC is one of the new religious movements (Neremos) in Kenya whose origin and rapid spread is not only a matter of public concern but also her string of teachings that run contra to ...
A comparative analysis of conceptual metaphors and metonymies of love in selected dholuo benga songs by Ochieng Kabaselle and Atomi Sifa
(2017)
One of the ways in which people communicate in a society is through songs. Benga music is a genre of Kenyan popular music. Dholuo benga love songs have been in existence from 1960s to date. Aspects of language, like ...