This paper examines the nature and influence of the relationship between the bank's promotional strategies and its performance and seeks to determine the importance of promotional strategies in explaining the bank's ...

The aim of this research was to better understand technology-induced market changes. The Nairobi Security Exchange was studied and the effects of an automation exercise carried out in 2006, was the research focus. Adoption ...

Indigenous chicken abound in Kenya and are produced under minimal/very low levels of biosecurity principles resulting in low productivity. Consumers however exhibit high preferences indigenous chicken products. The aim ...

The sought to establish the effect of relationship quality on customer loyalty among registered pharmaceutical firms in Western Kenya. The study used descriptive research design in which multistage sampling technique ...

Indigenous chicken sector exhibits a very low adoption of biosecurity practices, thus is highly precarious in the wake of avian disease outbreak. Consumer preferences on the other hand seem strong for this chicken ...

Information communication technologies (ICT) offer options for developing and improving products to achieve a competitive edge in the marketplace. ICT is a key driver of business strategy and its efficiency and ...

Indigenous chicken are populous in most developing countries, supporting the livelihoods of many rural folks yet are produced under very low or no biosecurity principles, leading to low productivity. Consumers on the ...

The objective of this study is to analyze the effect of airport expansion on business opportunities. The study location was in Kisumu, Kenya and the population was 11,132 businesses comprising of wholesalers, retailers, ...

Performance of micro-enterprises has been linked to entrepreneurial orientation (EO). However, this cannot be viewed in a direct perspective as suggested in past studies because this direct link accounts for a small ...

The sought to establish the effect of relationship quality on customer loyalty among registered pharmaceutical firms in Western Kenya. The study used descriptive research design in which multistage sampling technique ...