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Effect of customer loyalty programs on performance of Nakumatt supermarket in Western region in Kenya
(Maseno University, 2017)
Kenya’s worth of retail industry has reached 1.8 trillion with increase in 13% of consumer spending in the industry. However, in spite of being Kenya’s biggest retail chain, Nakumatt supermarket is currently facing ...
The influence of employee communication on employee commitment at capital airtime limited in Kenya
(Maseno University, 2017)
Communication is linked to work commitment because they go hand in hand to form a solid business foundation best for organizational growth. Unlike most organizations that create structures in order to be able to understand ...
Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya.
(Maseno University, 2017)
Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ...
The determinants of interest rates spread in the Kenyan economy
(Maseno university, 2015)
There has been an increasing disparity between the lending rates and the deposit rates in Kenya over the last decade. In the Kenyan history, 1982 saw the lowest interest rate spread at 2.3% with the highest spread experienced ...
The differing worldviews on childlessness between the Catholic Church and the Luo community in Kisumu diocese-Kenya
(Maseno university, 2015)
Infertility in marriage is generally viewed as something unfortunate. Each community desires to have itself perpetuated through the birth of children. The traditional Luo society strived toward its perpetuation and in cases ...
An evaluation of moderators’ performance and perceptions on coverage of issues in 2013 presidential debate in Kenya by Citizen Television
(Maseno University, 2017)
This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential ...
Residents association as a livelihood strategy in Obunga informal settlement Kisumu city, Kenya
(Maseno University, 2017)
Globally, the role of resident associations (RAs) as a social organization to uplift community services, community empowerment and cooperation are recognized. In Kenya, contributions of RAs in provision of services such ...
Assessing the socio-economic effect of dominion farm in Uranga division, Siaya county, Kenya
(Maseno University, 2017)
Limited land resource has resulted into poor conditions of locals in Uranga Division, Siaya County, Kenya leading to reclamation, conversion, or development of wetlands. Uranga Division has seen the reclamation, development, ...
An analysis of Kenya’s mainstream print media’s usage of objectification and anchoring to represent the Kenyan international criminal court cases in the daily nation and the standard news articles
(Maseno university, 2016)
The media play a central role in disseminating information with the aim of creating awareness of topical issues, including legal issues. Various studies have also established that news from the media is the popular source ...
Factors determining primary school educational access by orphans and vulnerable children in Malanga zone, Siaya county, Kenya
(Maseno university, 2016)
In parts of the developing countries, there is low access rate of Orphans and Vulnerable Children (OVC) in primary education, despite support from the government and Non-Governmental Organizations (NGOs). Malanga zone is ...