• Are consumers at the base of the pyramid willing to pay for nutritious foods? 

      Christine GK Chege, Kenneth W Sibiko, Rosina Wanyama, Matthias Jager, Eliud Birachi (Pergamon, 2019-08-01)
      Base of the Pyramid (BoP) consumers living in the urban informal settlements of developing countries spend over 60% of their income on food, yet malnutrition and micronutrient deficiency remain widespread among these ...